As a project management professional with over 12 years experience in fashion and photography, I love bringing ideas and people together to realize a unique vision. I oversee relationships and activities, acting as a collaborative bridge between creative minds and business needs. I encourage artists and creatives to connect their ideas with the real purpose of the assignment, while bringing a grounded, attentive approach to planning and implementing projects.
My guiding principle is quality. It cuts through noise in a crowded landscape. It creates a deeper connection with the consumer. It challenges creatives to their highest potential. Quality makes campaigns authentic and distinct, translating into effective brand value.